Elizabeth M.
Head of Subscriptions and Partner Marketing @ Roku Inc. | Product Marketing, Brand & Partner Marketing, Streaming & Subscription Growth
- Role
- Senior Director, Subscriptions & Partner Marketing at Roku
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Elizabeth M.
Experienced marketing leader who helps companies grow revenue by connecting the right products to the right audiences across tech, media, and consumer electronics. Hands-on operator with a track record of launching new brands, products, and subscription services and building marketing programs and automation that scale.Known for aligning product, engineering, creative, and business teams around clear goals, plain-language storytelling, and metrics that matter. Comfortable in the weeds with data and experimentation, then in the room with executives translating insight into decisions.Leads complex go-to-market plans from idea to launch to ongoing optimization. Trusted partner to senior leadership for shaping strategy, shipping high-impact work, and delivering measurable business results.
Experience
Senior Director, Subscriptions & Partner Marketing
Jul 2025 — Present
Leads end‑to‑end subscriptions and streaming partner marketing, spanning product marketing, growth strategy, and partner programs that drive viewership, subscriber growth, and revenue.Directed the launch and full brand/marketing strategy for Howdy, Roku’s owned subscription streaming service.
Education
Arizona State University
BA, Communication
Skills
- Sales Operations
- Customer Service
- New Business Development
- Product Marketing
- Account Management
- Sales Presentations
- Marketing
- Corporate Communications
- Mergers & Acquisitions
- Value Based Selling
- Management
- Channel Partners
- Contract Negotiation
- Selling
- Crm
- Advertising
- International Sales
- Sales Process
- Marketing Strategy
- Direct Sales
- Key Account Management
- Global Business Development
- Marketing Communications
- Strategic Partnerships
- Presentation Development
- Emerging Technologies
- Salesforce.com
- Market Research
- Lead Generation
- Customer Acquisition
- Marketing Management
- Executive Level Selling
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