Elizabeth Goodman
Experienced researcher in Consumer, Shopper, and UX insights across CPG and Tech industries.
- Role
- Shopper Insights Lead at Kimberly-Clark
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
About Elizabeth Goodman
Shopper and market insights leader with expertise across CPG (Beauty & Beverage Alcohol)…
Experience
Shopper Insights Lead
Mar 2025 — Present
Education
Drake University
B.A. Journalism & Mass Communication
University of Chicago
Certificate in Integrated Marketing Communications
Skills
- Market Research
- Client Services
- Shopper Marketing
- Customer Insight
- Consumer Products
- Advertising
- Digital Marketing
- Marketing Research
- Brand Management
- Marketing Strategy
- Nielsen
- Loyalty Analytics
- Consumer Behaviour
- Marketing
- Competitive Analysis
- Product Development
- Integrated Marketing
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