Elizabeth Goodman

Experienced researcher in Consumer, Shopper, and UX insights across CPG and Tech industries.

Role
Shopper Insights Lead at Kimberly-Clark
Location
Chicago, IL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Elizabeth Goodman

Shopper and market insights leader with expertise across CPG (Beauty & Beverage Alcohol)…

Experience

  1. Shopper Insights Lead

    Kimberly-Clark

    Mar 2025 — Present

Education

  • Drake University

    B.A. Journalism & Mass Communication

  • University of Chicago

    Certificate in Integrated Marketing Communications

Skills

  • Market Research
  • Client Services
  • Shopper Marketing
  • Customer Insight
  • Consumer Products
  • Advertising
  • Digital Marketing
  • Marketing Research
  • Brand Management
  • Marketing Strategy
  • Nielsen
  • Loyalty Analytics
  • Consumer Behaviour
  • Marketing
  • Competitive Analysis
  • Product Development
  • Integrated Marketing

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Elizabeth Goodman — Shopper Insights Lead at Kimberly-Clark in Chicago, IL, US | Unifers