Elizabeth Colton

About Elizabeth Colton

I bring creative visions to life, leading complex brand-building projects forward from idea, to manifestation, to successful case study. I’ve created nationally recognized communications programs that have driven Campari Brands to unimagined heights over the past two decades. Deep skill set includes strategic planning, communications, experiential gatherings, brand partnerships, product placement, tastemaker relations, e-commerce, digital, retail, CRM and corporate philanthropy. I’m known as a creative problem solver with a curatorial eye. I possess exceptional organizational skills and thrive when managing complex workflows across a wide spectrum of stakeholders. I pride myself on being a trusted team leader, passionate about nurturing talent and being a resource for those I mindfully select to develop in achieving career goals. I care deeply about how I show up for those I work with and for, and everything I do is anchored in authenticity.

Experience

1. Head of Communications & Partnerships, Aperol & Campari

   Campari Group

   Jan 2002 — Present · New York, NY, US

   As Head of Communications and Partnerships for Aperol and Campari, my role is to develop strategic 360 campaigns that have supported aggressive sales growth, with double digit increases year over year. In this role, I oversee PR, events/experiential, partnerships, celebrity, entertainment marketing, influencer marketing, gifting and crisis communications in Campari Group’s biggest revenue generating market globally and have transformed the brands to be more multicultural focused. Under my direction, Aperol and Campari have become embedded in culture, reaching icon status and catapulting Negroni to become #1 and Aperol Spritz #6 most popular cocktails in the US and globally.Notable Work- Aperol Renaissance: Grew brand from 5K case to growth in the triple digits and company’s best-selling product. Defined connection with the most iconic, high-influence cultural events, including Coachella, US Open and integration in HBO’s hit series White Lotus- Campari Cinema Platform: Created positioning as culture force through prestigious film event partnerships including NY Film Festival, SAG Awards and Academy Museum. Leverage to strengthen lifestyle appeal and connection to culture- Negroni Week Charitable Giving Program: Launched largest annual charitable giving program in spirits industry garnering 6 major marketing awards and raising 4M over last decade with 10K participating venues- Campari Visual Arts Program: Kickstarted modern renaissance by leveraging heritage as a patron of the arts, carrying this forward in a way that resonated for culture-forward consumers- COVID Innovations: Met the impact of no gatherings to keep brands part of the conversation by creating bespoke gifting to creatively tell brand stories shared with media and celebrities- Campari Cares Philanthropy Program: As brands take off nationally, built local initiative in then HQ, San Francisco, using grassroots activity to increase advocacy for the company securing hometown hero status.

Education

• University of California, Berkeley

  BA, History of Art

  1990 — 1995