Elizabeth G.

Senior Business Development Manager @2 Market Media

New York, NY, US

Strategic Partnerships & Business Development:Identify and cultivate new business opportunities and partnerships with dynamic media personalities, entrepreneurs, and thought leaders.Foster strong relationships with potential and existing partners to ensure mutual growth and long-term success.Develop and execute customized strategies for collaboration that maximize brand impact and profitability.Growth Marketing & Brand Strategy:Collaborate with the marketing team to develop and implement growth marketing strategies aimed at expanding brand presence, increasing visibility, and driving customer acquisition.Analyze market trends and competitor activity to identify opportunities for brand differentiation and growth.Align brand messaging across various channels to ensure consistency and maximum reach.Sales Team Leadership & Coaching:Lead, mentor, and coach the sales team to consistently meet and exceed performance goals.Provide strategic guidance and support to the sales team in identifying high-value prospects and closing deals.Foster a culture of collaboration, accountability, and continuous improvement within the sales team.Business Transformation & Monetization:Work closely with clients to identify areas for business transformation and growth, developing tailored strategies to increase revenue and profitability.Guide clients in monetizing their brand, content, and media presence, ensuring they maximize their business potential.Leverage industry trends and insights to advise clients on new revenue streams and opportunities for expansion.

Lake Michigan College

Associate of Science - AS, Registered Nursing/Registered Nurse

Spring Arbor University

Master of Business Administration - MBA, Healthcare Administration

Spring Arbor University

Business Administration and Management, General