Elizabeth Hemingway

About Elizabeth Hemingway

As a strategic and detail-focused Operations and Marketing Leader, I enjoy the challenge of jumping into a company without a defined and carved-out space, where there is chaos to turn into growth. I have led successful strategic overhauls and detailed, flawless executions. I am an Adobe alum and an ADDY Award winner. My experience has included everything from tapping into the customer journey, using metrics to dissect and perfect digital content and language, and leading collaborations amongst peers, subordinates, and superiors to develop and build high-impact programs. My skills are industry agnostic. To date, I have built programs in high-growth tech, distribution, and environmental cleanup and remediation. STRATEGIC LEADERSHIP – When I arrived in my current role at EnvironForensics, there were multiple tactics but no overarching plan. I worked with leadership to briefly pause the activity and develop a vision. This revised strategy included a content overhaul and has boosted customer leads +434%. CUSTOMER FOCUS – As the first Content Strategy hire at Adobe, there was not a digital content roadmap to follow. Experience guided me to bring cohesion and a tight customer focus to all communications. I followed this to develop a cycle of engaging content, data analysis, and message refinement, which drove downloads and converted downloaders to active users. CROSS-FUNCTIONAL COLLABORATION – Taking time to understand pain points is key. In my current role at EnviroForensics, I have used storytelling, raw enthusiasm, and data to persuade senior leadership to invest in new digital strategies. At Adobe, I used influence and customized data reporting to build trust between teams and focus stakeholders on the customer. CREATIVE EXECUTIONS – In all of my roles, I dive into the customer journey, see white space, and communicate brand value. Flawless executions are key. I have earned 4 National and regional ADDY awards recognizing superior creative excellence and execution. AREAS OF EXPERTISEMarketing & Creative Strategy Planning Program Management Scalable Growth Partnership Management Digital Marketing Problem Solving Change Management Cross-Functional Collaboration CONTACT MEI am always excited to expand my network and think about new ideas. I look forward to connecting with you.

Experience

1. Chief Operating Officer

   Enviroforensics

   May 2023 — Present · Indianapolis, IN, US

   I lead the alignment of strategy, marketing, and operations to support sustainable growth and steady organizational health. I focus on building strong processes, strengthening collaboration across teams, and creating an environment where people are supported, engaged, and able to deliver their best work.I oversee the company\'s operational and financial areas, with an emphasis on clarity, consistency, and long-term stability. I am committed to connecting vision with practical execution and keeping customer needs at the center of how we design and refine our systems. My approach blends strategic thinking with a people-centered mindset, guiding the organization toward a cohesive and forward-moving direction.

Education

• Academy of Art University

  Master of Fine Arts (M.F.A.), Creative Strategy

  2010 — 2013

• Emerson College

  Bachelor of Science - BS, Marketing Communication, Advertising & PR

  2003 — 2007

Skills

• Integrated Marketing
• Event Planning
• B2b Marketing
• Social Networking
• Digital Marketing
• Relationship Marketing
• Brand Developement
• Marketing Communications
• Facebook
• Art Direction
• Creative Strategy
• Trend Forecasting
• Event Management
• Digital Strategy
• Creative Direction
• Project Management
• Adobe Creative Suite
• Public Relations
• Content Strategy
• Community Engagement
• Marketing Strategy
• Social Media Marketing
• Qualitative Research
• Powerpoint
• Microsoft Excel
• Email Marketing
• Copywriting
• Brand Strategy
• Marketing
• Cultural Anthropology
• Graphic Design
• Google Analytics
• Blogging
• Strategic Planning
• Final Cut Pro
• Market Research
• Production Planning
• Advertising
• Instagram
• Microsoft Office