Elizabeth Franclemont
Mission Driven Digital Marketing Coordinator | UX-Focused Content Strategy | Elevating Brand Storytelling through SEO
- Role
- Digital Marketing Coordinator at Ies Abroad
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Elizabeth Franclemont
With over 6 years of hands-on experience, I\'ve had the privilege of amplifying voices of…
Experience
Digital Marketing Coordinator
Mar 2024 — Present · Chicago, IL, US
Crafted and Optimized Brand-Aligned Content: Developed original content pieces, such as \"4 Ways Slow Travel Will Transform Your Study Abroad Experience,\" ensuring alignment with brand voice and effectively engaging our target audience through compelling and relevant copy. • Managed Project for High-Impact Campaigns: Assisted the Digital Marketing Manager with the Correspondents Program, including spearheading the Summer 2024 Promo Launch. Oversaw project management tasks, including the creation of web copy and profiles for 52 correspondents, and managed the weekly blog review process. • Enhanced Digital Experience through Strategic Collaboration: Collaborated with the Web Content and SEO Specialist to create SEO-driven content and optimize web pages, boosting search visibility and enriching user engagement. • Cultivated Impactful Communication Strategies: Created platform-specific copy for email campaigns, reaching over recipients and tailoring messages to resonate with prospective study abroad students. Fostered authentic connections across IES Abroad’s digital platforms through effective storytelling.
Education
King's College London
Study Abroad
2019
Hillsong College
Certificate IV in Ministry
2020 — 2021
Woodlands Academy of the Sacred Heart
High School
2012 — 2016
Washington University in St. Louis
Bachelor of Arts - BA
2016 — 2020
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