Elizabeth Pitcher
- Role
- Regional Director Sales and Marketing at Watermark Retirement Communities
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Elizabeth Pitcher
A driven, creative yet analytic marketing, sales, sponsorship and public relations leader…
Experience
Regional Director Sales and Marketing
Watermark Retirement Communities
Sep 2019 — Present
Responsible for the development and implementation of strategic marketing plans, promotions, partnerships, media buying, digital marketing and social media efforts retirement communities across the US offering multiple levels of care- Analyze data to identify growth opportunities and niche markets with philanthropic organizations and brand aligned partners- Development of national campaigns to generate leads, drive occupancy and secure deposits for 67+ senior living communities throughout the United States- Strategize, negotiate, schedule and approve all media and digital buys for senior living communities- Choreograph public relations efforts, create interesting, press-worthy stories, develop relationships with press in local markets to ensure coverage- Develop local and national partnerships in each market expanding marketing efforts and activities, leverage partner databases increasing prospect engagement- Lead photoshoot efforts including sourcing vendors, scheduling, staging, managing and executing shoots to deliver top of the line images and digital/video assets- Create, manage, forecast, reconcile budgets for communities totaling upwards of $4-5 million dollars annually- Work daily in Salesforce, Determine and Workamajig systems.
Education
St. Thomas Aquinas College
Bachelor of Business Administration
The Culinary Institute of America
Master's degree, Baking and Pastry Arts/Baker/Pastry Chef
2002 — 2002
International Coach Academy
Certificate , Life Coach
2015 — 2016
St. Thomas Aquinas College
Bachelor of Science Degree, Business Administration, Marketing
1989 — 1991
School of Professional Horticulture at the New York Botanical Garden
Master's degree, Floriculture/Floristry Operations and Management and Design
1988 — 1989
University of Notre Dame
Leadership Program , Business, Management, Marketing, and Related Support Services
2018 — 2019
Skills
- Leadership
- Social Media Marketing
- Online Advertising
- Digital Media
- Promotions
- Creative Direction
- Digital Marketing
- Entertainment
- Trade Shows
- Marketing Management
- Brand Management
- Press Releases
- Budgets
- Market Planning
- B2b
- Market Research
- Public Relations
- Product Marketing
- Sales
- Sponsorship
- Online Marketing
- Event Planning
- Email Marketing
- Direct Marketing
- Brand Development
- New Business Development
- Event Management
- Marketing Communications
- Lead Generation
- Management
- Advertising
- Strategic Planning
- Corporate Communications
- Media Buying
- Business Development
- Media Relations
- Strategic Partnerships
- Brand Awareness
- Social Media
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