Liz Durbin

About Liz Durbin

I\'m a senior marketing leader with 15+ years of experience building and scaling marketing functions inside complex, matrixed professional services organizations. I partner with executive leadership to translate strategy into market-facing clarity, strengthen go-to-market performance, and build the operational infrastructure that drives measurable growth. My background spans, architecture, global law, and pharmaceutical services environments, where I\'ve led marketing across decentralized business unites, supported strategy and transformation-driven service lines, and aligned technology, content, and commercial enablement into one cohesive growth engine. At Jones Day, I lead global content and marketing strategy across 42 offices, overseeing a multidisciplinary team spanning content analytics, video, podcasting, and marketing operations. I advise leadership on brand positioning, thought leadership strategy, and messaging architecture while strengthening governance, performance measurement, and operational maturity across the organization. Previously, at Two Labs and Envision Pharma Group, I owned marketing strategy and operations across multi-brand professional services portfolio. I generated $6.8M+ in pipeline through integrated and account-based campaigns, doubled organic growth three years running, and recovered $800K+ per quarter in lost pipeline by redesigning lead nurture architecture. I also led CRM and marketing automation strategy in Salesforce and Pardot, through dashboards that tied marketing activity directly to revenue impact. Across roles, I bring:>Deep expertise in integrated campaigns, digital strategy, and B2B content>Strong command of marketing analytics, CRM systems, and performance reporting>Experience supporting consulting service lines across strategy, technology, and operational transformation>Executive-ready storytelling and sales enablement>Global and cross-functional team leadership>Budget ownership and vendor managementOutside of marketing metrics, I’m deeply committed to purpose-driven storytelling, most recently supporting Changing Parkinson’s with campaigns that amplify mission. I believe in clarity, creativity, and building engines, not just campaigns. I’m always eager to connect with forward-thinking teams looking to build category-defining integrated marketing engines. Let’s chat if that’s you.

Experience

1. Senior Manager, Global Content Marketing

   Jones Day

   Nov 2025 — Present · Cleveland, OH, US

   Lead global marketing strategy and content for a decentralized professional services firm spanning 42 offices worldwide, supporting practice growth, brand positioning, and executive thought leadership. • Direct a global team across content strategy, video, podcasting, analytics, and marketing operations, establishing performance standards governance frameworks to drive consistency at scale. • Oversee delivery of high-quality content assets, ensuring alignment with strategic priorities and revenue driving initiatives. • Lead podcast strategy, including format development, governance, and performance tracking, expanding the firm\'s thought leadership footprint. • Own website analytics and optimization strategy, translating performance data into UX improvements, content decisions, and measurable growth. • Partner with Marketing Systems and IT teams to oversee CRM capabilities, ensuring marketing technology supports management, reporting, and automation. • Drive operational maturity through documented processes, dashboards, vendor management, and ROI tracking across global initiatives. • Collaborate closely with social, PR, and corporate communications while maintaining go-to-market assets and brand strategy.

Education

• University of Dayton

  Bachelor of Fine Arts (BFA), Visual Communications Design

• Miami University

  Master of Architecture - MArch, Architecture

Skills

• Powerpoint
• Marketing Communications
• Illustrator
• Mac
• Microsoft Office
• Sales
• Visual Communication
• Indesign
• Logo Design
• Social Media
• Research
• Adobe Creative Suite
• Customer Service
• Management
• Marketing
• Leadership
• Graphic Design
• Layout
• Autocad
• Adobe Acrobat
• Adobe Photoshop
• Photoshop
• Adobe Illustrator