Elizabeth D.
Senior Lifecycle Marketing Strategist @ CTC | Partnerships, Brand, Experiential & Events
- Role
- Senior Lifecycle Marketing Strategist at Common Thread Collective
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Elizabeth D.
Marketing professional with 10+ years of experience leading cross-functional programs across lifecycle, brand, partnerships, and experiential marketing. I’ve worked across both agency and in-house environments, partnering with creative, development, analytics, and CX teams to bring initiatives to life - from strategy through execution. I’m known for bringing clarity to complex projects, managing timelines, stakeholders, and creative to deliver high-quality, on-brand work. While I’ve spent the past several years focused on lifecycle marketing - helping brands like OUAI, Conair, and QUAY drive meaningful revenue through email and SMS - I’ve also led brand partnerships, experiential activations, and end-to-end marketing programs. I’m focused on in-house roles where I can lead partner and brand marketing programs end-to-end - setting the vision, aligning internal teams and external partners, and ensuring every detail comes together into a cohesive, high-impact experience, including events and experiential. I’m especially strong at building and nurturing relationships and using that alignment to drive programs forward. Outside of work, you’ll find me exploring health & wellness, traveling, or hunting for design inspiration (I’m a US/EU dual citizen!).
Experience
Senior Lifecycle Marketing Strategist
Mar 2025 — Present · San Francisco, CA, US
Clients: QUAY, CSB, Luma Nutrition
Education
Santa Clara University
Bachelor of Arts (B.A.), Communication: Public Relations, Journalism, Film
Skills
- Leadership
- Inbound Marketing
- Fashion Shows
- Retail Store Design
- Public Speaking
- Editing
- Television
- Communication
- Photography
- Microsoft Office
- Compassion
- Scheduling
- Social Media Marketing
- Powerpoint
- Customer Service
- Travel Arrangements
- Interpersonal Communication
- Acting
- Film
- Photo Shoots
- Teamwork
- Start-Ups
- Philanthropy
- Social Media
- Creativity
- Event Planning
- Public Relations
- Organization
- Hiring
- Entertainment
- Positivity
- Writing
- Detail Oriented
- Fashion
- Fundraising
- Emotional Intelligence
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