Elizabeth Maguire

About Elizabeth Maguire

Experienced omnichannel media expert with a focus in pharmaceutical marketing and advertising. Skilled in analytics & insights, line of business strategy development, campaign optimization, and cohesive promotion across client portfolio to reduce internal competition. A Bachelor of Science (B.S.) focused in Nursing from University of Pennsylvania provides the foundation to understand the unique elements of both patient and provider search journeys.

Experience

1. Director, Hcp Experience, Us Medical

   Takeda

   Jun 2024 — Present · Boston, MA, US

   Shape key initiatives, design program, execute strategy, oversee cross-functional teams, and optimize performance of the US Medical HCP engagement strategy- Develop a deep understanding of customer segments, needs, and channel preferences to support communication objectives- Steer the conceptualization and development of a proprietary self-directed tool for HCP engagement- Collaborate with MSLs, Medical Information, Pharmacovigilance and others to identify key actions within the HCP journey to conceptualize and develop solutions to support self-directed, on-demand tools- Oversee US Medical website strategy and ongoing content innovations and deployments- Assist in launch and training to adopt Veeva Link Key People and Medical Insights platforms for MSL and Medical Strategy teams, including sunsetting of previous platform- Stay abreast of all US Medical Communication initiatives to ensure cross-functional awareness, alignment, and implementation of strategy- Manage internal stakeholders and external agency teams, orchestrating cross-team collaboration to deliver multi-channel campaigns on time and within budget- Develop and execute a work plan that progresses towards roadmap milestones, handling issues, surfacing risks, and communicating early and frequently with stakeholders- Forecast and manage the FY25 budget, evaluating both campaign and vendor efficiency and ensuring alignment to P&L

Education

• University of Pennsylvania

  Bachelor of Science (B.S.), Registered Nursing/Registered Nurse

  2007 — 2011

Skills

• Surveymonkey
• Event Planning
• Clinical Research
• Cpr Certified
• Telephone Skills
• Copywriting
• Privacy Issues
• Editing
• Telephone Interviewing
• Blogging
• Advertising
• Hands-on Training
• Fundraising
• Acls Certified
• Microsoft Office
• Sales
• Social Media
• Community Outreach
• Public Relations
• Answering Telephones
• Acls
• Environmental Awareness
• Management
• American Sign Language
• Development Coordination
• Brand Ambassadorship
• Social Networking
• Lifeguarding
• Marketing
• Network Marketing
• Spanish
• Large Projects
• Leadership
• Research
• Small Group Management
• Wordpress
• Accurate Data Entry
• Qualitative Research