Elizabeth Diles

About Elizabeth Diles

I have experience in Marketing, Public Relations, Sales and Brand Management from a variety of professional and educational settings. I am passionate about marketing and brand development and have an ability to quickly embrace pertinent details and ideas for effective implementation of strategies.My undergraduate background in Sociology, combined with my graduate work in Integrated Marketing Communications, has led me to become extremely in-tune with how consumers relate to society and how we, in turn, effectively market products and services to these people. Through my education and work experience, I have developed an in-depth knowledge of the purchasing habits of affluent consumers and how to develop an effective marketing strategy to reach this niche group.My relevant graduate coursework includes Brand Management, Consumer Behavior, Integrated Marketing Communications, Sponsorship & Event Marketing, Digital Marketing and E-Commerce.I have a personal interest and knowledge of the wine, luxury travel, and luxury consumer goods industries. I like to combine this passion with my professional knowledge of affluent consumers.

Experience

1. Senior Director, Brand Media

   Kiosk Advertising Agency

   Jul 2022 — Present · San Francisco, CA, US

   Kiosk is a full-service online marketing agency that blends strategy, technology, media and creative together to motivate audiences to action and achieve amazing results. Founded in 2004 with offices in the Bay Area, Los Angeles, and Liverpool, the agency has handpicked the boldest, brightest minds in marketing, design, strategy, and analytics. Kiosk was one of the Europe’s first Carbon Neutral companies and the agency is certified as a Bay Area Green Business- Develop comprehensive media plans for a national, private bank. Focus on affluent consumers with investible assets of $3MM+- Develop comprehensive media plans for multiple non-profit online universities, including the largest Public University in the U.S, in order to increase enrollments in their online degree programs- Manage eight figure media budgets and establish the best media mix to drive potential consumers to fill out an RFI form- Create weekly, monthly, quarterly, and yearly reports to analyze media spend, media integration and ROI- Purchase national and local television, radio and print publications- Strong knowledge of digital marketing practices including: CPM, CPC, CTR, programmatic buying and banner sizes- Advanced Certification in Google\'s DoubleClick Campaign Manager software; advanced knowledge of implementation of DART tags- Daily use of media buying software, STRATA; and Market Research tools: Nielsen, Scarborough, and Kantar- Interface daily with current and prospective clients- Establish strong relationships with current vendors in order to maintain current and future media relationships.

Education

• University of California, Davis

  Bachelor of Arts (B.A.), Sociology, Emphasis in Law and Society

  2007 — 2011

• Golden Gate University

  Master of Science (MS), Integrated Marketing Communications

  2012 — 2014

Skills

• Advertising
• Performance Management
• Newsletters
• Online Advertising
• Display Advertising
• Articulate Communicator
• Event Management
• Multi Tasking
• Microsoft Office
• Public Relations
• Digital Marketing
• Marketing Communications
• Facebook
• Student Recruiting
• Powerpoint
• Social Media
• Sports Marketing
• Media Planning
• Radio Advertising
• Customer Service
• Student Affairs
• Social Media Marketing
• Student Engagement
• Marketing