Elizabeth Wiles

About Elizabeth Wiles

Career Summary: Marketing & Sales specialist with 22 years of extensive corporate experience working on behalf of some of the world\'s most prestigious and innovative brands. Excellent analytical and multi-tasking skills. Works well in a team environment and exemplifies solid communication proficiency. • Global Brand Management• CPG• Project Management• Strategic Planning• Program Objective Execution• Brand Awareness and Revenue Growth• CRM/Salesforce • Performance Optimization• Account Management Development• Contract Negotiation & Budgeting• Profitability Improvement• Multi-site Operations• Case Study & Product Test Analysis• Product Launch

Experience

1. Director Key Accounts Team

   Juul Labs

   Feb 2026 — Present

   Core Responsibilities: Strategic commercial leader overseeing a high-stakes, 16-state territory spanning from Maine to West Virginia, including major markets like New York, Ohio, and Pennsylvania. Lead the team of Key Account Managers to grow our market across our retail and distribution channels. My leadership is defined by a dual focus: achieving aggressive P&L and distribution targets through data-driven analytics while maintaining uncompromising adherence to industry-leading age-verification and regulatory compliance standards. East Region: OH, KY, TN, NC, ME, NH, VT, MA, RI, CT, NY, PA, NJ, DE, MD, WV.• Market Expansion: Identifies growth opportunities within retail chains, independent convenience stores, and specialty retailers.• Go-to-Market Execution: Translates HQ’s national sales strategy into actionable regional plans, focusing on distribution, shelf-space optimization, and reducing \"out-of-stocks.• Develop chain-specific sales, distribution, and merchandising strategies that maximize ROI, achieve revenue targets, ensuring alignment with budgets and business objectives.• Train, coach, and lead the Key Account Managers in identifying, selling, and executing revenue-generating programs with chain retail partners.• Work with cross-functional departments to secure necessary resources that support chain retail programs and initiatives, including trade marketing and category leadership materials.• Lead Key Account Managers in translating company directives and goals into actionable plans that can be executed in their chain retail accounts. • Effectively communicate with JUUL Territory Managers and Division Managers, partner distributors, and chain retail customers to execute agreed-upon JUUL sales initiatives.• Manage sales execution and category leadership with all chain retail accounts. • Serve as an expert on competitive activity, regional key account needs, pricing, processes, programs, inventory, and sales opportunities.

Education

• Northern Kentucky University

  BS, Communications

  2002 — 2004

• University of Cincinnati Carl H. Lindner College of Business

  BS, Marketing

  1999 — 2002