Beth Shipley

About Beth Shipley

With over a decade of experience spanning school districts, nonprofits and corporate environments, I specialize in transforming how organizations communicate with their stakeholders. What I Do: Currently serving as Marketing Communications & Digital Strategy Consultant for school districts in Westchester County, I develop data-driven marketing campaigns that build family trust, strengthen community partnerships and elevate institutional reputation. My expertise in Finalsite website development and management has enabled successful digital transformations, including complete platform migrations and mobile-responsive redesigns. My Approach: I believe in the power of authentic storytelling combined with strategic digital execution. Whether I\'m capturing student achievements through on-site photography, developing comprehensive social media strategies or leading cross-departmental collaboration on major initiatives, I focus on creating compelling content that resonates with diverse audiences while maintaining brand consistency. Key Strengths- Website & Digital Platform Management: Finalsite expert with proven success in complete platform migrations and architecture development - Integrated Marketing Campaigns: Data-informed strategies across social media, email and web platforms - Content Creation & Storytelling: From newsletters to social media reels, I create content that highlights organizational excellence - Project Leadership: Successfully managed enterprise-wide digital transformations and crisis communications - Stakeholder Collaboration: Build strong relationships across departments, vendors and community partners

Experience

1. Communications and Pr Consultant

   Southern Westchester BOCES

   Nov 2023 — Present

   As a consultant to #Chappaqua Central School District, my main objective is to support the Communications Department in strengthening the connections among families, alumni and community members while enhancing the district\'s overall brand. I collaborate with administrators, staff and faculty to develop content that emphasizes the innovative programs, diverse educational opportunities and student successes that unfold every day. By consistently producing engaging social media content and impactful feature articles, analytics across all social channels show a dramatic increase in likes, shares, follows and reach.

Education

• George Mason University

  Bachelor of Arts

• The College of New Rochelle

  Master of Science