Elizabeth Cruickshank

About Elizabeth Cruickshank

30 years of experience with government health/human services programs, with particular expertise in TRICARE and Medicaid managed care procurement, strategy, product innovation, & business development. 11 years coaching/training experience. Win billion-dollar healthcare RFPs (91% win rate) through effective capture and proposal strategy development; procurement leadership, evaluation, and content development support; and innovative program and product development. Develop successful leaders & improve overall performance through individual coaching, team building, and skills development. Create engaging marketing, advertising, & website designs with original, compelling content that drives customer conversion rates: Strategy, innovation, & program design; capture & business development; integrated physical & Behavioral Health models of care; multi-payer healthcare reform; LTSS; and Medicare-Medicaid, child welfare, & special needs programs. Coaching entrepreneurs and developing new business strategies and creative solutions for perplexing business challenges. Strategic Planning, Capture Management, and Proposal Development Executive Coaching, Leadership & Team Building, Corporate Training Branding, Marketing, & Product Development Across Multiple Industries Doctorate in Business Strategy & Innovation, MBA, and Master Project Manager Accomplished Researcher & Author Graphic Designer & Artist MS Office Expert, Proficient in Adobe Design Suite “Even though Elizabeth has a wealth of subject matter expertise, it\'s her methodology and the way she engaged me as my coach that was so meaningful and action oriented. The way she guided me to solutions that I could make happen was absolutely extraordinary. Her ability to process what I say and turn it into meaningful coaching is phenomenal. Elizabeth receives my highest recommendation.” – Kevin McDonnell | SVP - Business Development, Opeeka “Elizabeth did an outstanding job in organizing our capture management group. It was a ground-up creation. She did an outstanding job in helping to create this needed function. I would highly recommend her for anything in the business development arena. She understands what needs to be done and puts in place the procedures to accomplish the tasks. She fully grasps what has to be done in the competitive marketplace to win and keep business.” Ron Hancock | SVP Business Development, Alutiiq, LLC

Experience

1. CEO Strategy & Innovation Consultant Leadership Coach Virtual Chief Marketing Officer

   Cruickshank Consulting, Llc

   Jun 1995 — Present · Chesapeake, VA, US

   As CEO of Cruickshank Consulting, I help clients achieve sales goals and overcome organizational challenges through strategic planning, innovative design, executive coaching, and team building. I also provide capture management, RFP response development, and writing support; graphic design; and creative and technical writing assistance. More than 17 State Medicaid, Medicare, and TRICARE contracts, totaling more than $300 billion, with a 91% win rate. Clients include industry leading managed care organizations, start-ups, and mid-size organizations who are expanding their market share.I work with business leaders, managers, and entrepreneurs in the healthcare, service, and consulting industries; nonprofit organizations; and innovative technology organizations. Strategic Planning & Innovative Solutioning Across Multiple Industries Business Development, Branding, Marketing, Graphic Design, & Copy Writing Remote Executive Coaching, Leadership & Team Building, and Training Government RFP Response Development

Education

• Crummer Graduate School of Business at Rollins College

  Master of Business Administration - MBA, Marketing & Management

• University of Central Florida

  BA, Business & Communications

• Capella University

  Doctor of Business Administration - DBA, Strategy and Innovation

Skills

• Leadership Development
• Proposal Writing
• Management Consulting
• Market Research
• Consulting
• Journalism
• Strategic Partnerships
• Strategic Communications
• Customer Service
• Marketing Communications
• Strategic Planning
• Competitive Analysis
• Contract Negotiation
• Start-Ups
• Leadership
• Social Media Marketing
• Press Releases
• Marketing Management
• Market Analysis
• Corporate Communications
• Public Speaking
• Public Relations
• Internal Communications
• Media Relations
• Business Strategy
• Sales
• Healthcare
• Business Development
• Executive Management
• Business Planning
• Integrated Marketing
• Executive Coaching
• Strategy
• Training
• New Business Development
• Advertising
• Marketing
• Marketing Strategy
• Program Management
• Innovation