Elizabeth Council
Director of Digital Communications | M.A. Strategic Communication
- Role
- Director of Digital Communications at Hope College
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Elizabeth Council
Strategic communications and digital marketing professional with extensive experience in…
Experience
Director of Digital Communications
Apr 2022 — Present · Holland, MI, US
Lead the college\'s digital communications team, inside the Office of Public Affairs and Marketing, with vision and accountability for setting the strategic direction of Hope College\'s website, digital campaigns and web properties. I am proud of the innovative work our team does to articulate and elevate Hope College\'s brand reputation and stories through the website, social media, integrated marketing campaigns, and strategic communications.
Education
Lansing Community College
Transfer, Journalism and Political Science
1999 — 2000
Michigan State University College of Communication Arts and Sciences
Master's Degree, Strategic Communication
2016 — 2018
Michigan State University College of Communication Arts and Sciences
Journalism with an Emphasis in Political Science
2000 — 2003
Skills
- Microsoft Office
- Email Marketing
- Web Analytics
- Integrated Marketing
- New Media
- Newsletters
- Youtube
- Customer Relations
- Marketing Communications
- Online Advertising
- Web Marketing
- Social Networking
- Website Administration
- Marketing
- Advertising
- Copywriting
- Google Adwords
- Web Design
- Brand Management
- Adobe Creative Suite
- Marketing Strategy
- Customer Service
- Writing
- Social Media Marketing
- Wordpress
- Press Releases
- Digital Media
- Web Content
- Social Media
- Online Marketing
- Blogging
- Ap Style
- Research
- Media Relations
- SEO
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