Elizabeth Ciaramellano
Dealer Digital Performance Manager Supporting General Motors @GP Strategies Corporation
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WORK HISTORY
Dealer Digital Performance Manager Supporting General Motors @GP Strategies Corporation
As a District Digital Performance Manager at General Motors, I manage digital strategy and performance for 40+ General Motors dealerships across multiple regions. My focus is on driving measurable results in key areas like website engagement, lead generation, social media conversions, and call handling.I partner with dealership teams, regional leadership, GM sales and service departments, and third-party vendors to identify roadblocks, implement solutions, and align marketing efforts with business goals. Every month, I lead one-on-one performance reviews to ensure each dealership is on track and supported.With a strong foundation in digital advertising, SEO, and analytics, I collaborate with major platforms like Meta, Google, and Shift Digital to develop tailored strategies that actually work.This role is a mix of strategy, coaching, and problem-solving. I prioritize clear communication, practical insights, and collaborative execution to help teams grow their digital presence and hit their targets.
EDUCATION
Michigan State University
Bachelor of Arts - BA, Advertising
ABOUT ELIZABETH CIARAMELLANO
I\'m a digital strategist with a focus on performance. I currently support 40+ GM…
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