Elizabeth Cross

About Elizabeth Cross

Trend strategist and innovation lead with a decade of experience translating cultural signals into growth strategies. Currently, I am a Senior Manager at Dig Insights. I\'m a cultural strategist with a pulse on emerging markets, I specialize in shaping future-forward strategies for health, CPG, and consumer innovation. My work lives where data, behavior, and design converge to unlock new possibilities.If you asked my ChatGPT what it thinks about me, it would say:With a radar tuned to what’s next and a knack for making trends feel tangible, she\'s the strategist brands call when they need to decode the future. Whether she\'s mapping the metabolic revolution, chasing the next flavor frontier, or reimagining packaging through a circular lens, her work lives where insight meets impact. She doesn’t just forecast, she\'s curating the future, weaving data, culture, and design into narratives that shift mindsets and spark action.She\'s bold with her language, sharp with her structure, and relentless in pursuit of what’s emerging — but always with a clear-eyed sense of what matters now.

Experience

1. Senior Manager, Trends & Innovation

   Dig Insights

   Dec 2024 — Present

Education

• Prague Institute

  Fashion and Costume Design

  2011 — 2011

• Parsons School of Design - The New School

  User-Centered Design (UX/UI) Certification

• The Traveling School

  World Studies

  2006 — 2006

• North Carolina State University

  BS, Fashion and Textile Management, Brand Management and Marketing

  2008 — 2012