Elizabeth Bolen

About Elizabeth Bolen

I am a customer-centric marketing and commercial strategy leader with 14+ years of…

Experience

1. Marketing Manager, B2b & B2c

   AORN

   Mar 2023 — Present

   Manages B2B and B2C product marketing strategies. Manages outreach execution for the B2C sales teams. Collaborates with AORN sales, marketing, and product teams to support and grow sales and market share across healthcare organizations and consumer products. Knows the full portfolio of products across AORN and assures a strong marketing-sales collaboration. Establishes goals and metrics with the sales and marketing teams and assists them in better understanding which market strategies are most relevant, effective, and can deliver the most return on investment. Evaluates analytics on communications to build marketing messages that are effective and efficient. Drives solutions across development teams including Sales, Content/Education, Marketing/Communications and the Executive team, to create compelling positioning. Brings expertise in relevant downstream marketing strategies, communication, and execution to engage hospital facilities, systems, and individual healthcare professionals to expand their alliance with AORN. Works closely with downstream digital, web, and creative teams to execute effective channel strategies and plans, and shares implementation responsibilities. Communicates AORN\'s value to current and potential customers leveraging healthcare experience, market research, sales support, and customer knowledge. Refines targeted messaging by segments and marketing channels to effectively grow sales of B2B and B2C product portfolio. Effectively communicates to the active users of AORN products to understand product value and grow sales within current customer portfolio. Develops messaging and communication strategies for retention of current customers.