Elizabeth W.
- Role
- Sr Marketing Manager at Supermicro
- Location
- Mountain View, CA, US
- LinkedIn followers
- 500 followers
About Elizabeth W.
Effective tech marketer driving demand generation and business growth, managing marketing…
Experience
Sr Marketing Manager
Jan 2019 — Present
Led Advertising and digital campaigns for this global high performance computing, 5G, AI, cloud infrastructure manufacturer -Optimized performance to 2X return on investment -Defined integrated digital campaign strategy to drive awareness and qualified leads -Defined objectives, target audience, messaging, strategy and marketing mix to achieve goals -Built paid social, programmatic, and promotional campaigns with cross functional planning and communication-Leveraged data analytics tools, like Google Analytics, HubSpot, etc. to gain insights and optimize performance -Set goals, ROI, measure results and review performance on a regular basis -Built Joint-marketing campaigns with enterprise partners
Education
Beijing International Studies University
Master, International Business
Beijing International Studies University
Bachelor, English Language and Literature/Letters
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