Elizabeth Armijo

About Elizabeth Armijo

I am a seasoned advocacy leader with more than two decades of experience advancing public policy, building grassroots power, and driving communications strategies that elevate complex issues and humanize movements. As the National Director of Legislative Advocacy at Compassion & Choices, I lead legislative campaigns nationwide to expand and protect access to the full range of end-of-life options, including medical aid in dying. My work bridges policy, equity, and public engagement — ensuring that people can chart their own end-of-life journey with dignity, compassion, and autonomy.Throughout my career, I’ve successfully managed multi-state campaigns, coached and empowered field teams, and developed strategic relationships with lawmakers, coalitions, and community partners. I’ve also worked extensively in marketing, communications, and program development — leveraging media, storytelling, and public education to shift culture and build movements. From grassroots organizing to strategic policy advocacy, I bring a deep commitment to justice, equity, and systems change.At the core of my work is a belief that people’s voices — especially those historically left out of the conversation — must shape the policies that affect their lives. I\'m passionate about transforming how we talk about death and dying, and ensuring that everyone has access to the information and options they need to make informed choices at life’s end.

Experience

1. National Director of Legislative Advocacy

   Compassion & Choices

   Oct 2020 — Present

   Lead and manage a nationwide team of Advocacy & Outreach professionals, overseeing state legislative campaigns and policy initiatives that expand access to the full range of end-of-life care options, including medical aid in dying, dementia care, and addressing disparities in end-of-life care. Serve as a strategic architect and lead for campaign development, authorization, protection, and improvement of medical aid-in-dying legislation. Direct legislative efforts beyond medical aid in dying, including promoting transparency, equity, and access in end-of-life care systems. Champion movement-wide efforts to diversify advocacy participation and ensure equity-centered outcomes in all legislative and regulatory initiatives. Cultivate and manage key political and institutional relationships with government entities, regulatory agencies, and allied organizations. Design and implement national strategies to build the capacity of the end-of-life choice movement through technical assistance, toolkits, and online training programs.

Education

• The University of New Mexico

  Bachelor of Arts, Communications & Journalism

  1992 — 1995

• Central New Mexico Community College

  Certificate, Printing Layout & Design

  1990 — 1991

• Harvard Business School

  Certificate, Executive Education Program

  2019 — 2019

Skills

• Program Management
• Social Media Marketing
• Marketing
• Nonprofits
• Sponsorship
• Interviews
• Leadership Development
• Publications
• Management
• Budgets
• Creative Writing
• Community Outreach
• Community Development
• Project Management
• Recruiting
• Event Management
• Crisis Communications
• Marketing Communications
• Editing
• Non-Profits
• Strategic Communications
• Publicity
• Social Networking
• Creative Direction
• Press Releases
• Proposal Writing
• Copywriting
• Event Planning
• Public Relations
• Internal Communications
• Media Relations
• Philanthropy
• Advertising
• Fire in the Belly
• Speech Writing
• Volunteer Management
• Training
• Brand Management
• Fundraising
• Grant Writing