Elizabeth Liz McKeon
Webinars and Event Communications Senior Specialist @DLA Piper
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WORK HISTORY
Webinars and Event Communications Senior Specialist @DLA Piper
Seattle, WA, US
Marketing Webinars – Key Responsibilities:• Create, manage and update webinar process and process documents for the Events Team and for the wider Marketing team.• Plan and execute webinars from concept to completion, including scheduling, speaker coordination, platform setup, rehearsals, webinar moderation and operation, managing technical issues before and during events, and post-event follow-up.• Collaborate with marketing and business development to develop compelling webinar content, visuals, and promotional strategies.• Develop and employ updated client engagement and survey approaches at registration, during event, and in post-event communications.• Track and analyze webinar performance metrics (attendance, engagement, feedback) and provide actionable insights.• Ensure brand consistency and a high-quality attendee experience across all virtual events.• Manage Events Team member Cvent webinar platform and process training.Events Communications – Key Responsibilities:• Manage copy review and creation, where applicable, for all Events Team marketing collateral in US, invitation and marketing collateral template branding and development.• Review all marketing collateral and communications for firm events, including event mailings, event website builds, event social media, event schedules, and event webinar presentations, enhancing brand visibility.• Maintain open, two-way pipeline for US Marketing Communications Team and US Marketing Events Team coordination and style review and updates.• Manage Events team member communications training.Additional Senior Specialist Responsibilities:• Continually work with vendor to build out webinar offering to suit Marketing Team’s needs. • Craft look and feel, style and guidelines for all marketing collateral and communications for firm events, including event mailings, event website builds, event social media, event schedules, and event webinar presentations, enhancing brand visibility.
EDUCATION
Columbia University
Visiting student
Dartmouth College
BA, English
Fashion Institute of Technology
Coursework toward Retail Merchandising Certificate, General Sales, Merchandising and Related Marketing Operations
SKILLS
ABOUT ELIZABETH LIZ MCKEON
Proven communications and marketing professional with 15+ years of experience developing and implementing complex communications strategies, optimizing workflows and processes, and increasing ROI. Webinar and events guru and marketing and content strategist for nonprofits, the arts, community groups, start ups, and professional services organizations. Editor and writer with public relations and crisis communications background. Former D1 college athlete - track & field; former college club rugby player. Competed at Women’s Division 2 Rugby National Championships with Village Lions Rugby Club (NYC) Women’s Side 2X. Volunteer associate board and committee member for educational and library nonprofits.
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