Elizabeth Abide

About Elizabeth Abide

Innovative and strategic account based marketing manager with excellent problem-solving and project management skills. By utilizing my experience in data analytics, local/national SEO, blog writing, Facebook/Instagram ads, Google Ads, Bing Ads, Programmatic experience and in-house brand asset management (social media management, sales collateral, brand image at conferences) I have pushed growth-focused digital strategies with small-to-medium business leaders. Excels at creating lasting customer relationships through meaningfully designed digital and in-person experiences through webinars and conference planning management in industries such as the digital marketing and healthcare fields. Value is captured through data analytic reports, team process communication, conference and webinar resources and lead-generation campaigns.I enjoy aligning the personal goals of team members with business responsibilities and needs to develop a creative, sustainable marketing strategy that focuses on maintaining a communicative relationship with valued customers.

Experience

1. Digital Advertising Manager

   Phenomenex

   May 2025 — Present · TX, US

   Develop paid digital advertising strategies to enhance brand visibility and drive engagementBuild, test and optimize global B2B advertising campaigns

Education

• The University of Dallas

  Bachelor of Arts (B.A.), Business

  2012 — 2016

• The Highlands School

  High School Diploma

  2008 — 2012

Skills

• Creative Strategy
• Leadership
• Marketing Communications
• Facebook
• Editing
• Critical Thinking
• Customer Service
• Microsoft Office
• Research
• Powerpoint
• Microsoft Excel
• HR Policies
• Financial Analysis
• Microsoft Word
• Advertising
• Hospitality
• Social Media
• Social Networking
• Office Management
• Management
• Photography
• Time Management
• Public Speaking
• Blogger
• Excel Dashboards
• Event Planning
• Teamwork