Elizabeth Griffith

About Elizabeth Griffith

Exceptionally creative marketing and advertising professional with extensive experience…

Experience

1. Marketing and Enrollment Coordinator

   Marian University Indianapolis

   Apr 2015 — Present

   Facilitate extensive multi-channel digital marketing efforts in coordination with marketing companies to grow CGOP and COM enrollment.• Produced print and digital marketing collateral launching five new academic programs while continuing to provide marketing services for the existing program offerings.• Utilized automation software to manage lead influx generated from paid social media, PPC, geotargeting and retargeting display ad campaigns; and developed, designed, and administered 11 nurture email campaigns. • Contributed to department-wide efforts resulting in record-breaking numbers of applications. – COM reports 4,503 applications submitted during the 2018-19 academic year, making MU-COM the osteopathic school with the second-highest number of applicants in the nation. – The first three weeks of the 2019-20 COM application cycle already reports applications up 25% over this time last year. – The number of applications started for all CGOP programs sky-rocketed from approx. 1,800 in 2015 to approx. 3,700 in 2018—a 200% increase.• Participate in pre- and post-production processes for the creation of promotional videos. – Art direction for a professional production team to interview CGOP alumni – Shot and produced for three videos for the biomedical sciences master’s program.Initiated the creation of the CGOP blog in November 2016 to create engaging social media content and to extend organic reach through search engine marketing.• Authored and enlisted over 20 contributors to write for the CGOP blog. Responsible for editing, ideation, scheduling, graphics, publishing, and promotional needs.• Merging of the MU and CGOP blogs yielded significant SEO successes, including increases in page views in all pages containing “/blog.” Up from 1.8k page views in August 2018, to 6.8k page views as of February 2019—a 378% increase in six months.• Interviewed, researched, and wrote editorial in the Indianapolis Medical Society Bulletin.

Skills

• Logo Design
• Advertising
• Creative Writing
• Direct Mail
• Community Outreach
• Copywriting
• Web Design
• Direct Marketing
• Social Networking
• Social Media Marketing
• Photography
• Fine Art
• Social Media
• Sales
• Posters
• Banners
• Typography
• Brochures
• SEO
• Publishing
• Event Planning
• Art
• Graphic Design
• Email Marketing
• Customer Service
• Marketing Communications
• Marketing Strategy
• Online Advertising
• Leadership
• Management
• Marketing
• Graphics