Elizabeth Vitale
Digital Marketing Manager, North America @The Estée Lauder Companies Inc.
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WORK HISTORY
Digital Marketing Manager, North America @The Estée Lauder Companies Inc.
Chicago, IL, US
Digital media campaign planning, activation, and optimization across brand.com media tactics-Plan Ecomm media budgets across multiple channels including Paid Search, Paid Social, and Affiliate-Manages ongoing promotional planning, inventory monitoring, and media execution for TikTok Shops -Assess media performance on key e-commerce metrics (ROAS, CTR, revenue) and communicate impact of programs to the broader organization-Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs-Parnter closely with Demand Planning & Finance to synchronize product launch, promotional timelines and inventory oversight
EDUCATION
Saint Louis University
Bachelor of Business Administration - BBA, Marketing
SKILLS
ABOUT ELIZABETH VITALE
Experienced Account Supervisor and Project Manager with a history of working in shopper…
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