Elizabeth Swan Underhill

About Elizabeth Swan Underhill

I am a strategic, energetic, classically-trained marketing leader with 20 years of brand marketing and insights experience, including 17 years in CPG. My marketing leadership roles with a unique mix of brands and industries, including large national brands (Hood, Heluva Good, LACTAID, Almond Breeze), financial firms (Advantage Capital), and the mental health industry (Mountain Valley), have shaped my unique and holistic perspective to brand strategy, brand management, and consumer insights & innovation.I believe in the power of insights driven brand storytelling to drive compelling and engaging emotional connections to consumers that ultimately drives brand growth, and get excited about developing new products and identifying innovative strategies that help brands breakthrough, connect, and win with consumers.I am a motivated, determined, results driven leader, and approach my businesses with a strategic, insights and analysis driven focus, always striving for continuous approvement, and always looking for creative approaches to problem solve and achieve results. I have strong leadership, project management, and communications skills, and I thrive on seeing my team grow and succeed.

Experience

1. Director, Client Insights

   Circana

   Dec 2023 — Present · NH, US

Education

• Babson F.W. Olin Graduate School of Business

  Master of Business Administration - MBA, Marketing & Global Management

• Cornell University

  Bachelor of Arts - BA, Economics

Skills

• Product Development
• Marketing Communications
• Market Research
• Brand Management
• Cross-Functional Team Leadership
• Integrated Marketing
• Marketing Strategy
• Account Management
• Customer Insight
• Marketing
• Marketing Budget Management
• Sales
• Management
• Consumer Products
• Strategy
• Strategic Planning
• Consumer Insight
• Project Management
• Competitive Analysis
• Business Strategy