Elizabeth Stokes
Channel Marketing Manager @ Georgia Pacific
- Role
- Channel Marketing Manager - Building Products at Georgia-Pacific LLC
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Elizabeth Stokes
Analytical, creative and results-driven Marketing professional with experience in Hospitality, Retail and Restaurant industries. Expertise includes eCommerce, brand development & strategy; media planning (digital, social and print); agency management & communication; competitive Analysis; and data/customer insights generation.
Experience
Channel Marketing Manager - Building Products
Mar 2022 — Present · Atlanta, GA, US
Led Big Box Retail and Direct Channel Marketing strategy and execution for GP Building Products businesses •Managed online content strategy and execution resulting in +22bps increase in conversion YOY •Led omni-channel marketing support for new product launches resulting in 50% YOY increase in stocking locations •Responsible for new item onboarding and 400+ SKU maintenance across The Home Depot, Lowes and Menards •Developed Retail events strategy to increase engagement with retail associates and grow footprint •Partnered with Sales and Brand Managers to develop POP and other retail collateral •Planned and activated Retail Media campaigns to maximize conversion and other KPIs
Education
The University of Georgia
Bachelor of Business Administration (BBA), Marketing with Minor in Fashion Merchandising
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