Elizabeth Sherwood

WORK HISTORY

EDUCATION

ABOUT ELIZABETH SHERWOOD

Elizabeth Sherwood is a seasoned digital marketing professional with over 10 years of experience, having worked in various roles across the fashion retail industry, commercial photography, publishing, and most recently for one of the largest dog food brands, PEDIGREE. She has successfully driven brand awareness, customer engagement, and revenue growth through her expertise in social media management, influencer/PR marketing, and digital strategy across website, CRM, and 1PD. During her time on the PEDIGREE brand marketing team, Elizabeth has delivered +200M social impressions and grew the TikTok following to +115K in 2 years, with a total of 1.2M brand followers across all platforms. She optimized MikMak social ad destinations for a 3x improvement in conversion and briefed and led a 2024 website refresh, delivering a 50% increase in sessions through an insight-led strategy focused on consumer value. She\'s upscaled the brand’s digital footprint, leads a top-performing team, and has launched and supported some of the brand’s largest campaigns: Adoption Drives, Love at First Sight, Puppy Bowl, Fosterverse, Their Joy is Your Joy, and more. Additionally, she leveraged influencer partnerships and brand social channels to launch DRIZZLERS sauce for dogs, generating +50M impressions, and helped over 600 dogs get adopted during the PEDIGREE brand’s nationwide adoption drives. Elizabeth\'s achievements extend to launching the first always-on Influencer Ambassador and Creator Programs for PEDIGREE and partnering with the Global PEDIGREE team to create the US Brand Guidelines, catapulting creative excellence for the brand\'s largest market. She has also demonstrated her ability to drive revenue growth through the results of the 2024 TikTok Sales Lift Study, delivering the highest ROI seen within Mars Petcare to date (+$12). Furthermore, her content creation skills extend beyond the workplace; she\'s been a content creator for 9 years, growing an organic audience of +11K, generating +3M impressions annually, and partnering with brands like Nordstrom, Ilia, and The Sak to deliver thumb-stopping content.