Elizabeth Seigel
Voice of the Customer Analyst @Continental Properties
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WORK HISTORY
Voice of the Customer Analyst @Continental Properties
Menomonee Falls, WI, US
Owns and evolves the customer experience (CX / CSAT) customer experience measurement program using Medallia for 85+ multifamily housing communities. I work continuously to enhance the program by adding new touchpoints, refining text analytics, and enabling cross-functional teams to act on real-time customer feedback- Drives end-to-end service design research through qualitative interviews, journey mapping, leadership workshops, and deep quantitative data analysis. Uncovers friction points for customers at each stage of their journey. Translates research and insights into clear and strategic recommendations that center the voice of the customer at the core of business decisions and process optimization- Leads ad-hoc research to conduct deep-dives or specific analyses required by design, land planning, operations, and marketing teams- Serves as Data Ambassador, supporting data literacy and as a go-to resource for data tools, best practices, and cross-functional collaboration within the Customer Research team and other business units.
EDUCATION
University of Arizona
Doctor of Philosophy (Ph.D.), Government and Public Policy
American University
American Politics, Washington Semester Program
St. Norbert College
Bachelor's Degree, Political Science and Women's and Gender Studies
ABOUT ELIZABETH SEIGEL
As a customer experience professional, I work tirelessly to optimize the customer experience from end to end. With a background in survey research and experimental design, behavioral social science, and marketing research, I\'ve worked with real estate, hospitality, pharmaceutical, and tech companies to align business strategies with the needs of their customers. I thrive at the intersection of research, strategy, and empathy with the customer.
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