Elizabeth Sasso Smith
Category Manager | Channel Marketing | Sales Analytics | Industrial & Organizational Psychology | Omnichannel Marketing | Storytelling Presenter
- Role
- Senior Channel Marketing Manager at Progress Lighting
- Location
- Winston-Salem, NC, US
- LinkedIn followers
- 500 followers
About Elizabeth Sasso Smith
Omnichannel marketing leader with impressive achievement in driving sales and margin in rapidly changing home improvement and mass channels. Extremely motivated with 18+ years of experience in consumer packaged goods, marketed to the DIY, DIFM and Pro customer. Best in class creation and delivery of sales and product presentations, that achieve strong customer relationships and increase POS. Developer of analytical insights, to create strategic action plans that lead to increased share of shelf and improved conversion rates. Recognized as a collaborative and effective leader with strengths in strategic market share growth, business acumen and team leadership. Exceptional management and organizational skills with an emphasis in marketing analytics and strategy development. Strong problem solving skills, utilizing experience with manufacturers in a highly competitive and rapidly changing macro environment. Proven sales growth and experience with multi-year account strategies for both new and existing product lines.
Experience
Senior Channel Marketing Manager
Feb 2023 — Present · Greenville, SC, US
Develop and execute annual strategic plan with retail sales and marketing team Identify sales opportunities through market and competitive analyses Maintain and build relationships with key customer contacts to develop actionable insights into their vision, market strategies and available resources. Create and deliver compelling customer presentations inclusive of crafted messages to spur action
Education
High Point University
Masters, Business Administration
2004 — 2007
Mount Tabor High School
High School Diploma
1994 — 1998
Liberty University
Master's degree, Industrial and Organizational Psychology
2021 — 2023
Appalachian State University
Bachelor of Science, Marketing and Management
1998 — 2002
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