Elizabeth Rohdewald

Associate Creative Director - Digital @AT&T

New York, NY, US

I direct creative for webpages and campaigns on ATT.com and the mobile app, with a focus on consumer marketing content. I oversee creative for Apple, Samsung, and Google smartphone launches, and creative for new product launches. I lead conceptual development and design execution with our in-house design team and outside agencies. I lead brainstorming sessions, ensure creative is high quality, supports the strategic brief and tells the product story, aligns with brand standards, and provides a compelling user experience. I also lead concepting and development of video for the digital space.I collaborate with design standards to develop new web components and enhance our site framework. I\'m spearheading the use of AI to increase design efficiencies and personalize content. I\'m a big believer in process and exploring ways to improve efficiencies and workflow.I also hire and help manage the internal design team.