Liz Rivers
International Senior Creator Manager @Sony Music Entertainment
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WORK HISTORY
International Senior Creator Manager @Sony Music Entertainment
London, GB
Working within the UK international team I design and execute global influencer marketing and content campaigns for priority artists across Sony Music’s labels, aligning with artist growth and engagement strategies.Artists include: Central Cee, Calvin Harris, Wolf Alice, Skepta, JADE and more.Onboard and maintain a network of global influencers, agencies, and talent managers, fostering strong relationships to drive campaign success.Develop creator marketing plans with labels and management teams.Analyse campaign data to evaluate ROI, identify high-performing creators, and inform future strategy.Apply market insights to tailor strategies for different territories, maximising creator and audience engagement.Hosting in-person creator events and inviting creators to artist events.
EDUCATION
University of Stirling
BA Honours Business Studies and Marketing
Cairo American College
High School
University of Strathclyde
MSc , Digital Marketing Management
American School of Warsaw
High School Diploma
ABOUT LIZ RIVERS
Creative and strategic creator marketer with 5 years experience leading global creator campaigns in the music industry. As International Senior Creator Manager at Sony Music, I’ve developed and executed innovative, data-driven content and creator strategies for a range of artists delivering high-impact results through deep audience insight and trend awareness. My work was recognised with Music Ally’s 2024 Best Influencer Marketing Campaign for ‘Prada’ by Cassö ft. Raye & D-Block Europe.
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