Elizabeth Reese

About Elizabeth Reese

Experienced Digital Advertising Professional with a demonstrated history of performance…

Experience

1. Digital Campaign Manager

   Townsquare Ignite

   Aug 2021 — Present

   I lead as the technical hub that connects sales and our centralized media buying team. This involves assisting sales in campaign structure and description, aid our buying team in campaign launching, and act as the liaison between our client services team and our local markets. I am responsible for the design, implementation, optimization, and reporting of digital campaigns (approximately 100+ campaigns every month)\\\\n\\\\nI also coach & develop sales professionals on product capabilities, and aid in crafting quality messaging for various digital marketing tactics (including Facebook, SEM/PPC, Programmatic, and over 30 other tactics and campaign types) I must regularly give Sales and Clients insight and suggestions for ongoing campaign improvements based on feedback and collaboration from our media buyers. This often requires balancing competing campaign tasks and prioritizing workflows for an optimal outcome.\\\\n\\\\nI must regularly give Account Executives and Clients insight and suggestions for ongoing campaign improvements based on feedback and collaboration from our media buyers.\\\\n\\\\nResponsible for compiling and organizing all elements of new campaign orders and scheduling campaign KPIs to be trafficked properly buy the media buying and trafficking teams, which requires fluency in multiple DSPs, Audience building, Workflows, and CRM platform software. These include, but are not limited to:\\\\n\\\\n• MatchCraft\\\\n• Peer39\\\\n• Asana\\\\n• Microsoft Sharepoint\\\\n• Xandr\\\\n• AppNexus\\\\n• Wide Orbit\\\\n• Simpli.Fi\\\\n• vCreative\\\\n• TapClicks/TapOrders\\\\n• SalesForce\\\\n• Google Analytics\\\\n• Google Tag Manager\\\\n• Search Ads 360\\\\n• Meta/Facebook Business Suite\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n