Elizabeth Liz Pfeiffer
Director Consumer Insights, Innovation Strategy @Novus Foods
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WORK HISTORY
Director Consumer Insights, Innovation Strategy @Novus Foods
NY, NY, US
EDUCATION
Manhattan University
BS, Marketing/Finance
SKILLS
ABOUT ELIZABETH LIZ PFEIFFER
I\'m a creative thinker with a passion for helping organizations and brands reach their full market potential by ensuring they have true purpose, connect with, and add value to today’s consumers. I work with cross-functional teams to tackle growth opportunities and challenges that range from brand and product positioning, portfolio architecture, packaging development, communications and verbal expression, and user experiences.I\'m creative, strategic, curious, hard working, organized, and passionately dedicated to producing the best work and results for my company and stakeholders. I\'m also passionate about mentoring and developing young talent as they navigate the early years of their careers. Expertise: strategic thinking, opportunity and insight identification/articulation, qualitative research, moderation, facilitation, project management, mentorship
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