Elizabeth P.
Social Media Marketing Lead at Fandom
- Role
- Senior Manager, Social Media Marketing at Fandom
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Senior Manager, Social Media Marketing
Oct 2022 — Present · New York, NY, US
Social Media team lead, responsible for organic and paid social media strategy across all social channels for games and entertainment portfolio of brands (an audience > 20M). Brands: Fandom, GameSpot, TV Guide, Metacritic-Own data-driven social media monetization strategy across social channels, driving $2.5M in annual revenue-Partner with sales marketing and custom solutions team on digital and event multimillion-dollar sponsored social media marketing campaigns, including leadership of on-set and on-the-ground activations with clients and brand partners-Manage internal and external cross-functional stakeholder relationships with content, video, design, editorial, and sales teams-Strategize and manage sponsored social partnerships, including live event activations and influencer partnerships-Execute quarterly and annual reporting/data analysis including goal setting, pacing, and reporting to executive stakeholders
Skills
- Digital Strategy
- Writing
- Adobe Creative Suite
- Event Planning
- Social Media
- Ap Style
- Strategic Communications
- Proficient in Microsoft Word, Excel, Adobe Illustrator, Photoshop, Dreamweaver
- Competitive Analysis
- Creative Direction
- Digital Marketing
- Proficient in Keynote, Numbers and Pages
- Google Analytics
- Photoshop
- Marketing
- Public Relations
- Newsletters
- Social Media Marketing
- Powerpoint
- Brand Management
- Marketing Strategy
- Press Releases
- Digital Media
- Community Management
- Fashion
- Hootsuite
- Social Networking
- Spanish
- Indesign
- Journalism
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