Elizabeth P.
Senior Social Media Manager | DailyPay
- Role
- Senior Manager, Social Media Marketing at Fandom
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Senior Manager, Social Media Marketing
Oct 2022 — Present · New York, NY, US
Social Media team lead, responsible for organic and paid social media strategy across all social channels for games and entertainment portfolio of brands (an audience > 20M). Brands: Fandom, GameSpot, TV Guide, Metacritic-Own data-driven social media monetization strategy across social channels, driving $2.5M in annual revenue-Partner with sales marketing and custom solutions team on digital and event multimillion-dollar sponsored social media marketing campaigns, including leadership of on-set and on-the-ground activations with clients and brand partners-Manage internal and external cross-functional stakeholder relationships with content, video, design, editorial, and sales teams-Strategize and manage sponsored social partnerships, including live event activations and influencer partnerships-Execute quarterly and annual reporting/data analysis including goal setting, pacing, and reporting to executive stakeholders
Education
The University of North Carolina at Chapel Hill
Bachelor of Arts (B.A.), Journalism and Mass Communication, Public Relations
2008 — 2013
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