Elizabeth McGrath
Head of Co-Brand Partnerships & Performance, North America
- Role
- Sr Director, Head of Na Co-brand Partnerships & Performance at Visa
- Location
- Newport Beach, CA, US
- LinkedIn followers
- 500 followers
About Elizabeth McGrath
As an innovative senior business leader with over 25 years of experience, I have built strong partnerships and created product, loyalty and marketing strategies that align with key business goals and respond to customer needs. I began my career in Consumer Packaged Goods (CPG), working at Coca-Cola for 8 years and developing my product and marketing skills in various areas – brand management, sponsorships, media buying, segment marketing, key account / partner marketing and insights & analytics. At Visa, I leveraged my business savvy to payments and for the past 15+ years I have had the opportunity to lead teams and collaborate with our merchant, co-brand and issuer clients to attract, engage and retain customers for enterprise and co-brand card programs.
Experience
Sr Director, Head of Na Co-brand Partnerships & Performance
Jan 2024 — Present
Education
Cal State Fullerton, College of Business and Economics
Bachelor of Arts, Marketing
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