Elizabeth MacRae
Vice President @Crestview Strategy
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WORK HISTORY
Vice President @Crestview Strategy
CA
EDUCATION
Cape Breton University
Bachelor of Business Administration (BBA), Marketing, Certificate in Management
ABOUT ELIZABETH MACRAE
Elizabeth brings more than two decades of strategic research experience helping global organizations turn complex questions into clear, actionable insights. She spends her time designing research to benefit organizations, governments, associations, non-profits and not for profit organizations. Her experience spans industry, with extensive experience in healthcare, energy, technology, education and post secondary institutions, lottery, and telecommunications to design research that drives smarter decisions and measurable impact.Skilled in both qualitative and quantitative methods, Elizabeth tailors mixed method approaches that align with each client’s objectives and constraints—balancing rigor, speed, and budget to deliver practical recommendations. A trained moderator, she leads high value in person and virtual focus groups that uncover the motivations and stories behind the data.Known for translating findings into compelling narratives and decision-ready strategies, Elizabeth helps teams move from insight to impact—improving products, policies, and user experiences through research that matters.
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