Elizabeth M. Bryant
Senior Marketing Executive | Growth & Analytics | Customer Engagement | Sales Enablement | Marketing Measurement | Innovation | MarTech | Marketing and Sales Strategy
- Role
- Head of Customer Engagement and Sales Enablement at Weisiger Group
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Elizabeth M. Bryant
I’m a strategic marketing and sales leader specializing in transforming marketing into a customer-centric, results driven team. I help build powerful brands, support individual team development, turn data into actionable insights and enhance the customer experience through training and personalization. With Carolina Cat, I built a strong marketing team, authoring award-winning marketing campaigns, advancing online marketing, customer experience initiatives, business intelligence and pioneering personalization in digital marketing. I also led product launches, planned go-to-market strategies, built inside sales and developed new brands for the organization.Later, I narrowed down my focus to market research, customer experience and analytics, creating the first-ever research and insights function within Weisiger Group (formerly CTE). I piloted several large-scale multi million-dollar initiatives focusing on implementing innovative technology to achieve more personalized experience.I enjoy working among motivated and empowered people, so I always strive to create professional growth and talent development opportunities for fellow team members. Key Strengths: Team Development | Customer Experience | Innovation | Marketing and Sales Analytics | Market Research | Growth Enablement | Marketing Budget Management | Strategic Leadership | Business Insights | Consumer Insight | Digital Marketing | Customer Engagement | Marketing | Product Marketing | Value Proposition | Strategic Marketing Planning | Cross-Functional Leadership | Brand Development | Resource Allocation | Sales Enablement | Competitive Intelligence | Go-to-Market Strategy | Positioning | Product Management
Experience
Head of Customer Engagement and Sales Enablement
Jan 2024 — Present · Charlotte, NC, US
Education
Hollins University
BA
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