Elizabeth Lowrey
Senior Vice President, Market Research at True North Market Insights
- Role
- Senior Vice President, Market Research at True North Market Insights
- Location
- Independence, MO, US
- LinkedIn followers
- 500 followers
Experience
Senior Vice President, Market Research
Sep 2013 — Present · Kansas City, MO
We get it - because we\'ve been there! We have extensive “client side” experience in CPG and financial services. We also understand the end users - because we\'ve been one. Real analysis - not just reporting data but applying critical thinking and triangulating data from other sources. Whatever it takes - and then some. We understand that this is not a 9-5 job. And we love it that way! The last mile - Our goal is to do more than deliver a research report. We want to help make an impact. This can take many forms. Experience and skill - We’ve been doing this a long time. We have first-hand experience with techniques that work and those that don’t. However, we view our technical skills as cost-of-entry, something everyone in this business should have. We start with the issue, not a research method. Anything else is simply the tail wagging the dog
Education
University of Missouri-Columbia, College of Business
Marketing
1984 — 1988
University of Missouri-Kansas City
MBA, Quantitative Analysis
1990 — 1991
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