Elizabeth Lowrey

Senior Vice President, Market Research at True North Market Insights

Role
Senior Vice President, Market Research at True North Market Insights
Location
Independence, MO, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

Experience

  1. Senior Vice President, Market Research

    True North Market Insights

    Sep 2013 — Present · Kansas City, MO

    We get it - because we\'ve been there! We have extensive “client side” experience in CPG and financial services. We also understand the end users - because we\'ve been one. Real analysis - not just reporting data but applying critical thinking and triangulating data from other sources. Whatever it takes - and then some. We understand that this is not a 9-5 job. And we love it that way! The last mile - Our goal is to do more than deliver a research report. We want to help make an impact. This can take many forms. Experience and skill - We’ve been doing this a long time. We have first-hand experience with techniques that work and those that don’t. However, we view our technical skills as cost-of-entry, something everyone in this business should have. We start with the issue, not a research method. Anything else is simply the tail wagging the dog

Education

  • University of Missouri-Columbia, College of Business

    Marketing

    1984 — 1988

  • University of Missouri-Kansas City

    MBA, Quantitative Analysis

    1990 — 1991

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Elizabeth Lowrey — Senior Vice President, Market Research at True North Market Insights in Independence, MO, US | Unifers