Elizabeth Lowe Andreadis
Marketing Professional
- Role
- Senior Marketing Communications Officer at Lifespan
- Location
- Providence County, RI, US
- LinkedIn followers
- 500 followers
About Elizabeth Lowe Andreadis
15 years + Marketing Strategy, Analysis and Planning, Brand Management, Paid Media…
Experience
Senior Marketing Communications Officer
Jul 2014 — Present · Providence, RI, US
Develop and execute comprehensive, long-term marketing strategies and plans that advance key services including: Lifespan\'s The Miriam Hospital, a teaching hospital of the Warren Alpert Medical School of Brown University, Newport Hospital, Lifespan Orthopedic Institute, Lifespan Weight Loss Services, Minimally Invasive Urology Institute, Lifespan Home Medical and Lifespan Medical Imaging.Plans include market data (including service volume and market share), situation analysis, competitive overview, SWOT analysis, marketing objectives, key messages, target audience and strategic marketing tactics with defined budgets and timelines.Create relevant and consistent content (blogs, videos, social media posts) to increase brand awareness, create positive perception and foster engagement.Manage digital marketing including banner and PPC advertising, paid social, SEM, SEO and email marketing.Provide advanced research, marketing, writing and issues management and strategic communications planning and consultation. Collaborate closely with senior leadership to identify institutional priorities.Oversee traffic management while providing supervised guidance to a team of 20 support staff (writers, designers, web producers, photographers, videographers and media relations officers) assigned to specific projects.Participate in the creative development process for marketing and communications efforts including collateral, advertising, direct mail, and digital marketing.Plan and manage departmental marketing budget for the Miriam Hospital.Develop, monitor and report outcomes of processes to track marketing and communications plan results.
Education
Nantes Université
Junior Year Abroad, History
1983 — 1984
Boston College
Bachelor of Arts, History / French
1981 — 1985
Ethnikon kai Kapodistriakon Panepistimion Athinon / University of Athens
Certificate of Modern Greek Language Studies
1987 — 1988
Skills
- Product Development
- Fundraising
- Product Management
- Public Relations
- Promotions
- Marketing Communications
- Marketing Strategy
- New Business Development
- Social Media Marketing
- Strategic Planning
- Brand Development
- Online Marketing
- Marketing
- Brand Management
- Event Planning
- Event Management
- Direct Marketing
- Luxury Goods
- Media Relations
- Email Marketing
- Press Releases
- Integrated Marketing
- Social Media
- Advertising
- Social Networking
- Trade Shows
- Corporate Communications
- Copywriting
- Newsletters
- Marketing Management
- Strategic Communications
- Digital Marketing
- Strategy
- Brand Awareness
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