Elizabeth Leathers
Senior Analytics Analyst @ POP
- Role
- Senior Analytics Analyst at POP
- Location
- Albuquerque, NM, US
- LinkedIn followers
- 500 followers
About Elizabeth Leathers
I lead measurement and insight for web and digital products, combining strategic marketing understanding with hands-on technical execution. I design and implement measurement plans that supports both marketing performance and site functionality, ensuring data is reliable and decision-ready.Working closely with design, development, and product teams, I define measurement for site functionality, user behavior and outcomes across digital experiences, translating web data into clear insight teams can confidently act on.My analysis is focused on identifying the underlying drivers of the observed performance. I support decision-making through investigation, recurring and quarterly reporting, and insight that informs product and experience enhancements, while continuously improving data quality and simplifying reporting.I support clients as they adopt new analytics platforms or refine existing ones, quickly onboarding to current tools and taking ownership of implementation and ongoing use. My approach is grounded in solid documentation, governance, and process, which guarantees stability and adaptability during organizational and technological change.I work across Google Analytics 4 (GA4), Google Tag Manager (GTM), Adobe Experience Platform (AEP), Adobe Data Collection, Adobe Customer Journey Analytics, and supporting tooling, along with Power BI and Tableau for reporting and visualization.
Experience
Senior Analytics Analyst
May 2023 — Present
Education
Coursera
Google Data Analytics Professional Certificate
San Diego State University
Bachelor of Arts - BA, International Security and Conflict Resolution
2015 — 2019
Skills
- Data Analysis
- Microsoft Office
- Public Speaking
- Time Management
- Logical Approach
- Leadership
- Research
- Microsoft Excel
- Social Media
- Communication
- Microsoft Word
- Mathematical Analysis
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