Elizabeth Lawrence
Empowering brands through Foresight Intelligence | Growth Strategy | Innovation | Branding
- Role
- Vice President, Operations & Consulting Services at Upland
- Location
- Ann Arbor, MI, US
- LinkedIn followers
- 500 followers
About Elizabeth Lawrence
As an innovation strategist and marketer at Upland, I’m dedicated to helping clients build resilience and turn challenges into opportunities in a rapidly changing world. We are growth enablers who use Foresight + Insight to inform decision-making and shape strategies: Our DisruptorID identifies future scenarios in your market or brand ecosystem Our consumer and customer insight capability uncovers “aha” moments and rich opportunities Our future-ready strategy, innovation, and branding solutions drive sustainable growth Upland works with a range of B2C and B2B clients such as McDonald’s, Kellogg\'s, Menasha, Toyota, Carhartt, Suja Life, and Theo Chocolate, plus emerging brands and nonprofit organizations. What unites our clients is their ambition and eagerness to excel. If you’re interested in our provocative and collaborative approach, get in touch!
Experience
Vice President, Operations & Consulting Services
Jan 2023 — Present
Education
University of Michigan - Stephen M. Ross School of Business
MBA
Albion College
Bachelor of Arts (B.A.)
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