Elizabeth Lawrence

About Elizabeth Lawrence

I help bridge the gap between business goals and technical execution. At Andersen, I focus on creating customer-focused products that solve real problems, scale effectively, and bring measurable value to our partners.My work revolves around collaboration - connecting client needs with product teams, prioritizing what matters most, and turning complex challenges into simple, clear solutions. Each project is a balance of strategy, analysis, and empathy for both users and stakeholders.I’m always open to meaningful conversations about product innovation, customer success, and building technology that truly makes a difference

Experience

1. Product Manager

   Andersen Lab

   Feb 2023 — Present

   Spearheaded the product strategy for a key customer solution, resulting in a 40% increase in user engagement and contributing to a 15% reduction in client churn by addressing core pain points identified through direct client interaction- Translated market analysis and direct customer feedback into a 4-quarter product roadmap for the \"Customer Solutions\" portfolio, aligning engineering efforts with core business objectives for revenue growth and market expansion- Developed and monitored key product performance indicators, including feature adoption, customer satisfaction, and impact on key account retention, to guide iterative product improvements- Managed the end-to-end product lifecycle for the customer solutions portfolio, from concept and business case development to launch and post-release performance analysis.

Education

• Cleveland State University

  Bachelor of Business Administration - BBA, Business Administration and Management, General