Elizabeth Lancaster
Design Leader | Product Designer | Artist
- Role
- Head of Design, Co-founder at Turingon, Inc
- Location
- La Mesa, CA, US
- LinkedIn followers
- 500 followers
About Elizabeth Lancaster
I’m a creative leader, storyteller and AI geek with over a decade of experience in…
Experience
Head of Design, Co-founder
Oct 2024 — Present
Building the future of AI-powered proposal writing, enabling government contractors to win more contracts with less effort through automation and intelligent workflows. Hands-on in owning and leading product design, branding, and marketing strategy to position Turingon as the go-to solution for government contractors and enterprises.Product & UX Design: Hands-on in owning and leading the end-to-end design of Turingon’s AI-powered platform, crafting intuitive user experiences and scalable design systems with human-in-the-loop AI principles at the forefront. Developing design principles to establish a strong design culture.Brand & Identity: Crafting Turingon’s visual identity, brand guidelines, and messaging to align with a high-end, enterprise-focused positioning. Ensuring Turingon\'s team is enabled to represent a unified, branded, front to our audience.Marketing Strategies: Crafting mixed media marketing campaigns, building and redesigning website, and developing growth strategies to drive awareness and adoption for customers and investors alike.UX Research: Conducting qualitative interviews with proposal professionals to uncover pain points, drive the product feature roadmap, refine user flows, and ensure a competitive product experience.Cross-Functional Leadership: Collaborate with the CEO, CTO, and Board of Advisors on go-to-market strategy, sales enablement, and positioning in the government contracting space.
Education
University of Alabama
Bachelor of Arts (B.A.), Advertising and Art
2011 — 2015
The University of Alabama
Bachelor's degree of Advertising and Studio Art, Advertising and Art
2011 — 2015
Portfolio MasterClass
Art Direction & Design, Advertising, Visual Design
2015 — 2017
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