Elizabeth Laird

About Elizabeth Laird

I am the founder of Clermont Digital and a marketing leader with over 17 years of experience using digital channels as a lead and revenue generation platform. I have successfully managed campaigns for B2B, B2C, and e-commerce programs. Clermont Digital specializes in the planning and execution of campaigns across digital channels to hit revenue and ROI goals. We believe driving traffic is only half of the equation and that determining the strategy and testing plan for conversion rate optimization (CRO) is key for a successful media program. We have successfully exceeded goals for new programs, as well as revitalized existing campaigns for on-going growth.Key areas of expertise include- Search Engine Marketing/SEM- Search Engine Optimization/SEO- Pay-Per-Click (PPC/Google Ads/Bing Ads)- Display Advertising (Prospecting, Retargeting, Branding & ABM)- Marketing Analytics- Digital Marketing Strategy- Paid Social- Conversion Rate Optimization (CRO)- Persona creation and messaging strategyIf you are interested in growing leads and sales from your digital channels, please reach out.

Experience

1. Founder

   Clermont Digital

   Apr 2018 — Present · Denver, CO, US

   Founder of Clermont Digital, a marketing consultancy that sets strategy and executes best in class digital marketing campaigns for clients across a wide variety of industries. Our focus is on driving growth via digital channels, establishing campaigns for long term success, and exceeding clients\' ROI goals.Industries served include SaaS, real estate, professional services, healthcare, goverment, retail, and travel.Services provided include digital strategy, media channel management, marketing analytics, measurement, and interim marketing leadership.Looking for personalized management from an experienced and dedicated team? Reach out to Clermont Digital!

Education

• The University of Kansas

  Bachelor of Arts (B.A.), Mathematics & History of Art (double major)

  2001 — 2006

Skills

• Conversion Optimization
• Mobile Advertising
• 3rd Party Partnerships
• Google Adwords
• Mobile Marketing
• Sem
• Digital Strategy
• Bid Strategy
• Msn Adcenter
• Email Marketing
• Business-to-Business (B2b)
• User Experience
• Marketing Strategy
• Retargeting
• Search Engine Optimization (SEO)
• Pay Per Click (Ppc)
• Web Analytics
• Strategy
• E-Commerce
• Program Management
• Competitive Analysis
• Online Advertising
• Social Media Marketing
• Google Analytics
• Leadership
• Multivariate Analysis
• Lead Generation
• Customer Acquisition
• Management
• Online Marketing
• Data Analysis
• Digital Marketing
• Keyword Research
• Team Management
• Audience Analysis
• Mobile Devices
• Omniture
• Bing Ads
• Display Advertising
• Search Engine Marketing (Sem)