Elizabeth Kenny
- Role
- Chief Marketing and Strategy Officer at Truth Initiative
- Location
- Stamford, CT, US
- LinkedIn followers
- 500 followers
About Elizabeth Kenny
Blue-chip trained senior executive with broad experience across large and small…
Experience
Chief Marketing and Strategy Officer
Jul 2022 — Present
Lead brand strategy and marketing efforts to support the organization’s life-saving mission to achieve a culture where young people reject smoking, vaping, and nicotine. Lead the truth brand and its holistic suite of products and services that help young people lead tobacco-free lives. This powerful brand includes the award-winning truth public education campaign, as well as free tools and resources designed to protect and empower young people, including This is Quitting from truth, a free text message quit vaping program, and our digital, peer-to-peer curriculum Vaping: Know the truth.
Education
University of Pennsylvania
BA, English, Art History
1981 — 1985
Columbia Business School
MBA, Marketing and Management of Organizations
1987 — 1989
Skills
- Marketing
- Marketing Strategy
- Retail
- Cosmetics
- Advertising
- Brand Management
- Product Marketing
- Product Development
- Fmcg
- Consumer Products
- Product Innovation
- Global Marketing
- Packaging
- Customer Insight
- Brand Development
- Strategy
- Merchandising
- Personal Care
- Competitive Analysis
- P&L Management
- Beauty Industry
- Hair Care
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