Elizabeth Karner

About Elizabeth Karner

I’m a marketing leader who blends strategic thinking, creative insight, and operational precision to build and grow impactful brands. With over 12 years of experience across both brand-side and agency environments, I bring a 360° perspective to developing and executing full-funnel marketing strategies that drive measurable business results.Backed by an MBA and a foundation in the arts, I bridge analytical rigor with creative storytelling—crafting campaigns that not only capture attention but convert. My work spans brand strategy, integrated campaigns, digital media, content marketing, and cross-functional collaboration, ensuring consistency and clarity across every consumer touchpoint.I’m passionate about connecting with people, understanding their motivations, and translating insights into action. As a proactive problem-solver and communicator, I thrive on aligning teams around a shared vision, meeting tight timelines and budgets without compromising quality or innovation.Curious and adaptable, I bring a hands-on, leadership-driven approach—always ready to learn, pivot, and take ownership. Whether leading a launch, optimizing performance, or elevating a brand narrative, I focus on delivering strategic clarity, creative excellence, and meaningful results.Outside of work, I’m passionate about health, wellness, and the outdoors. Whether it\'s hiking, yoga, cycling, or climbing, you\'ll often find me embracing new adventures whenever time permits. I\'m an avid cook and own my own custom cake business, focusing on providing delicious gluten-free/dairy-free desserts to those in the Greenville area.I’m always excited to connect and collaborate with fellow professionals and neighbors. If you’re in the Greenville area, let’s grab a coffee and exchange ideas!

Experience

1. Senior Producer

   Brandon

   Mar 2024 — Present · Greenville, SC, US

   Develops and manages scopes of work for in-house and external vendors, ensuring alignment with Creative, project budgets and timelines- Leads the tactical execution of video, photo, and audio content for integrated marketing campaigns- Recruits and manages freelancers for advertisement and campaign creation, ensuring high-quality deliverables- Uses Software and AI for AB testing and ad insights- Serves as the liaison between in-house creative teams and external vendors to streamline communication and project execution- Creates budgets, tactical strategies, and presentations for new business proposals & RFPs, contributing to business growth- Works with Strategy and Creative to confirm that messaging and brand presence for brands is clear across all forms of communication.

Education

• Birmingham-Southern College

  Bachelor of Fine Arts (B.F.A.), Fine and Studio Arts

  2009 — 2013

• Cairn University

  Master of Business Administration (M.B.A.), International Entrepreneurship

  2015 — 2017

• LIFT Leadership & Discipleship Program

  Leadership, Organizational Leadership

  2013 — 2014