Elizabeth Kirby

About Elizabeth Kirby

With a background in higher education admissions and recruitment, I bring a forward-thinking approach to leadership and innovation, focused on building connections and driving growth.At enroll ml, I help institutions leverage a powerful, custom built machine learning platform to enhance counselor time management, strategic insights for leadership and ultimately achieve greater enrollment outcomes. In my previous role as Senior Director of Student Recruitment at Columbia College, I integrated the Enroll ML platform to boost outreach and productivity, seeing firsthand how AI transforms recruitment processesBy leveraging AI-driven tools and cultivating strong relationships, I aim to elevate the user experience and empower organizations to achieve their goals. My passion lies in adopting forward-thinking ideas that support both enrollment success and organizational relevance, ultimately making a lasting impact in the world.

Experience

1. Vice President of Enrollment Ai

   Enroll Ml

   Sep 2025 — Present

   Leads the development and adoption of governed, actionable AI tools that help colleges and universities better understand student behavior and build enrollment through transformational student connections. Partners with institutions to turn signal-rich data into strategy, helping teams move from outdated playbooks to real-time, human-centered engagement.Collaborates across engineering, data science, and customer success teams to build AI that’s not just technically strong, but genuinely useful for enrollment leaders navigating today’s complex landscape.

Education

• Ottawa University

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  2013 — 2015

• Florida Southern College

  BS, Advertising and Public Relations

  2009 — 2013

• Arkansas State University

  Doctor of Education in Educational Leadership, Higher Education/Higher Education Administration