Elizabeth Johnson
Digital Marketing Professional
- Role
- Email Marketing Automation Manager at Cummins Inc.
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Elizabeth Johnson
Talented Digital Marketing Professional with 5+ years of experience and demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships, and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.
Experience
Email Marketing Automation Manager
Apr 2024 — Present · Columbus, IN, US
Assist with the design, production, and execution of business-to-consumer (B2C) and business-to-business (B2B) email marketing campaigns through company email deployment platforms, such as Oracle Marketing Cloud (Eloqua)• Conduct analyses and reports on the success of the email marketing program, ensuring it meets campaign goals, follow best practices, and complies with industry regulations including CAN-SPAM• Optimize results and revenue by ensuring delivery is effective by A/B testing content and analyzing calls-to-action (CTA), subject lines, pre-header text, and relevance of the offering• Monitor campaigns to ensure consistency across all major email providers (AOL, Gmail, Outlook, etc.)• Perform quality assurance (QA) on all emails, ensuring content is accurate and hyperlinks work• Schedule, configure, test, report, and optimize email marketing campaigns
Education
Art Academy of Cincinnati
Bachelor of Fine Arts. Drawing Major. Art History Minor. - BFA.
2011 — 2015
University of Cincinnati
Master of Fine Arts - MFA.
2015 — 2018
Youngstown State University
Master of Business Administration - MBA
2023 — 2025
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