Elizabeth Hance
- Role
- Brand Manager at Elevance Health
- Location
- Carmel, IN, US
- LinkedIn followers
- 500 followers
About Elizabeth Hance
A results-oriented marketing leader with over 18 years of experience in leading brand and…
Experience
Brand Manager
Nov 2019 — Present
Executed a massive, enterprise-wide brand change from Anthem, Inc to Elevance Health in less than 3 months, managing the entire external and internal brand change for the entire talent channel, including over 100 deliverables, project management, and budget management. • Developed the Employment Value Proposition (EVP) to include the overall vision, promise statement, and complete messaging framework. • Utilized EVP frameworks and revitalized visual ID to launch an integrated campaign strategies and improved experience, resulting in a 51% increase in applications. • Managed key customer experience components, including website and tech platform changes, to successfully launch a new enterprise system. • Led, developed, and mentored team that executed social media, creative, vendor relations and event management. • Established quality tracking data and processes through partnerships to enable effective vendor relationships and baseline KPIs.
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